The Pike at Rainbow Harbor
Long Beach, CA

LLG conducted a comprehensive study of traffic circulation, parking characteristics and valet operations for the existing and evolving Pike at Rainbow Harbor in Long Beach, California. The report presented a shared parking study, development of an employee parking plan, evaluation of hotel parking rates and valet provisions, improvement concept plans for the Rainbow Harbor Lot valet station and waiting area, and options to improve the operations of the Pike Parking Structure. The study focused on issue areas identified through LLG’s technical evaluation, as well as City Developers Diversified Realty (DDR) team, parking operator and stakeholder interviews. LLG presented a menu of recommended enhancements and best practices to improve the visitor experience and reputation of The Pike.